Ashton Jeanty is a 2-year Featured Back for Boise State. Ashton's 2024 season ranks in the 90th percentile nationally by opponent-adjusted EPA per play across 384 plays — a elite rate for the RB.
The centerpiece of the run game — high carry volume, used in early downs and goal-line, true workhorse role.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Derrick Henry | Alabama | 2015 | 411 | 0.410 | 7.9 | 168.5 |
| Tavion Thomas | Cincinnati | 2021 | 420 | 0.410 | 8.1 | 172.2 |
| Chuba Hubbard | Oklahoma State | 2019 | 343 | 0.450 | 8.2 | 154.4 |
| Devin Singletary | Florida Atlantic | 2017 | 319 | 0.500 | 8.4 | 159.5 |
| Jay Ajayi | Boise State | 2014 | 370 | 0.370 | 6.7 | 136.9 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | @Georgia Southern | W56-45 | -1.7 | 20 | 267 | 13.4 | 6 | 3 | 4 | 0 | 1.02 |
| 2 | @Oregon | L34-37 | 26.0 | 25 | 192 | 7.7 |
Usage = share of team plays (CFBD has no true snap counts).
| Season | Team | Line value | WEPA/play | YoY Δ | Total EPA |
|---|---|---|---|---|---|
| 2023 | Boise State | 2.8 | 0.290 | — | 62.1 |
| 2024 | Boise State | 8.4 | 0.430 | +0.14 | 169.0 |
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.
Car 30 · Rush Yds 104 · Avg 3.5 · Rush TD 0
| 3 |
| 2 |
| 8 |
| 0 |
| 0.52 |
| 4 | vsPortland State | W56-14 | — | 11 | 127 | 11.5 | 0 | — | — | — | 0.54 |
| 5 | vsWashington State | W45-24 | 1.3 | 26 | 259 | 10.0 | 4 | 1 | 7 | 0 | 0.66 |
| 6 | vsUtah State | W62-30 | -10.4 | 13 | 186 | 14.3 | 3 | — | — | — | 0.93 |
| 7 | @Hawai'i | W28-7 | -10.9 | 31 | 217 | 7.0 | 1 | 3 | 20 | 1 | 0.33 |
| 9 | @UNLV | W29-24 | 9.3 | 33 | 128 | 3.9 | 1 | 3 | 11 | 0 | 0.09 |
| 10 | vsSan Diego State | W56-24 | -15.4 | 31 | 149 | 4.8 | 2 | 2 | 31 | 0 | 0.19 |
| 11 | vsNevada | W28-21 | -15.2 | 34 | 209 | 6.1 | 3 | 2 | 12 | 0 | 0.27 |
| 12 | @San José State | W42-21 | -5.5 | 32 | 159 | 5.0 | 3 | 1 | 5 | 0 | 0.12 |
| 13 | @Wyoming | W17-13 | -13.6 | 19 | 169 | 8.9 | 1 | 1 | 4 | 0 | 0.31 |
| 14 | vsOregon State | W34-18 | -6.7 | 37 | 226 | 6.1 | 1 | — | — | — | 0.11 |
| 15 | vsUNLV | W21-7 | 9.3 | 32 | 209 | 6.5 | 1 | 2 | 14 | 0 | 0.28 |
| 1 | vsPenn State | L14-31 | 24.6 | 30 | 104 | 3.5 | 0 | 3 | 22 | 0 | -0.30 |