George Pettaway is a Explosive Back for James Madison. George's 2024 season ranks in the 20th percentile nationally by opponent-adjusted EPA per play across 181 plays — a developing rate for the RB.
Elite per-carry efficiency — breaks big runs and creates chunk plays at a top rate while in a limited role.
Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Saquon Barkley | Penn State | 2016 | 288 | 0.340 | 3.9 | 97.9 |
| Dalvin Cook | Florida State | 2016 | 292 | 0.340 | 4.3 | 99.3 |
| Travis Etienne | Clemson | 2019 | 213 | 0.470 | 4.7 | 100.1 |
| Breece Hall | Iowa State | 2020 | 301 | 0.340 | 4.5 | 102.3 |
| James Flanders | Tulsa | 2016 | 266 | 0.390 | 4.9 | 103.7 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | @Charlotte | W30-7 | -15.3 | 8 | 25 | 3.1 | 1 | 1 | 33 | 1 | 0.57 |
| 2 | vsGardner-Webb | W13-6 | — | 10 | 84 | 8.4 |
Usage = share of team plays (CFBD has no true snap counts).
Car 14 · Rush Yds 100 · Avg 7.1 · Rush TD 0
| 0 |
| 4 |
| 32 |
| 0 |
| 0.51 |
| 4 | @North Carolina | W70-50 | 5.0 | 16 | 87 | 5.4 | 0 | 1 | 6 | 0 | 0.11 |
| 5 | vsBall State | W63-7 | -19.8 | 4 | 35 | 8.8 | 1 | 1 | 4 | 0 | 0.45 |
| 6 | @UL Monroe | L19-21 | -16.7 | 13 | 62 | 4.8 | 0 | 2 | 25 | 0 | 0.28 |
| 7 | vsCoastal Carolina | W39-7 | -6.9 | 13 | 89 | 6.8 | 0 | 1 | 9 | 1 | 0.36 |
| 8 | @Georgia Southern | L14-28 | -1.7 | 13 | 63 | 4.8 | 0 | 3 | 18 | 0 | 0.14 |
| 9 | vsSouthern Miss | W32-15 | -25.6 | 16 | 119 | 7.4 | 1 | 2 | 34 | 0 | 0.43 |
| 11 | vsGeorgia State | W38-7 | -17.9 | 13 | 95 | 7.3 | 1 | 3 | 8 | 0 | 0.39 |
| 12 | @Old Dominion | W35-32 | -6.0 | 19 | 82 | 4.3 | 0 | 1 | 2 | 0 | -0.14 |
| 13 | @App State | L20-34 | -8.1 | 12 | 82 | 6.8 | 0 | 4 | 28 | 0 | 0.17 |
| 14 | vsMarshall | L33-35 | 3.1 | 12 | 53 | 4.4 | 1 | 1 | -2 | 0 | 0.19 |
| 1 | vsWestern Kentucky | W27-17 | -2.2 | 14 | 100 | 7.1 | 0 | — | — | — | 0.39 |