Jayden Higgins is a Vertical Threat WR for Iowa State. Jayden's 2023 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 61 plays — a elite rate for the WR.
Elite deep receiver who stretches the field. Wins downfield, commands safety attention, and creates the threat that opens underneath routes.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsNorthern Iowa | W30-9 | — | 1 | 15 | 15.0 | 0 | 15 | 0.31 |
| 2 | vsIowa | L13-20 | 5.8 | 8 | 95 | 11.9 | 1 | 16 | 1.70 |
| 3 | @Ohio | L7-10 | -1.6 | 3 | 31 | 10.3 | 1 | 18 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 9 · Rec Yds 214 · Avg 23.8 · Rec TD 1
| 1.15 |
| 4 | vsOklahoma State | W34-27 | 6.7 | 1 | 12 | 12.0 | 0 | 12 | 2.17 |
| 5 | @Oklahoma | L20-50 | 15.0 | 3 | 91 | 30.3 | 1 | 67 | 2.09 |
| 6 | vsTCU | W27-14 | 7.9 | 1 | 22 | 22.0 | 0 | 22 | 1.98 |
| 7 | @Cincinnati | W30-10 | -6.8 | 6 | 172 | 28.7 | 0 | 75 | 2.28 |
| 9 | @Baylor | W30-18 | -8.3 | 5 | 74 | 14.8 | 1 | 25 | 0.57 |
| 10 | vsKansas | L21-28 | 9.9 | 3 | 56 | 18.7 | 0 | 42 | 0.70 |
| 11 | @BYU | W45-13 | -3.3 | 4 | 42 | 10.5 | 0 | 15 | 0.75 |
| 12 | vsTexas | L16-26 | 23.2 | 7 | 104 | 14.9 | 0 | 33 | 1.18 |
| 13 | @Kansas State | W42-35 | 16.2 | 2 | 55 | 27.5 | 1 | 33 | 2.91 |
| 1 | vsMemphis | L26-36 | 3.5 | 9 | 214 | 23.8 | 1 | 53 | 1.03 |