Omarion Hampton is a 2-year Featured Back for North Carolina. Omarion's 2024 season ranks in the 20th percentile nationally by opponent-adjusted EPA per play across 303 plays — a developing rate for the RB.
The centerpiece of the run game — high carry volume, used in early downs and goal-line, true workhorse role.
Meaningful starter. Local collective + position-group deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Saquon Barkley | Penn State | 2016 | 288 | 0.340 | 3.9 | 97.9 |
| Dalvin Cook | Florida State | 2016 | 292 | 0.340 | 4.3 | 99.3 |
| Breece Hall | Iowa State | 2020 | 301 | 0.340 | 4.5 | 102.3 |
| Donnel Pumphrey | San Diego State | 2016 | 344 | 0.320 | 4.2 | 110.1 |
| Eno Benjamin | Arizona State | 2018 | 316 | 0.330 | 4.6 | 104.3 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | @Minnesota | W19-17 | 10.4 | 30 | 129 | 4.3 | 0 | 5 | 17 | 0 | 0.03 |
| 2 | vsCharlotte | W38-20 | -15.3 | 11 | 77 | 7.0 | 0 | — | — | — | 0.39 |
| 3 | vsNorth Carolina Central | W45-10 | — |
Usage = share of team plays (CFBD has no true snap counts).
| Season | Team | Line value | WEPA/play | YoY Δ | Total EPA |
|---|---|---|---|---|---|
| 2023 | North Carolina | 2 | 0.220 | — | 51.3 |
| 2024 | North Carolina | 3.1 | 0.280 | +0.06 | 74.5 |
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.
Car 22 · Rush Yds 185 · Avg 8.4 · Rush TD 1
| 25 |
| 210 |
| 8.4 |
| 3 |
| 1 |
| 6 |
| 0 |
| 0.66 |
| 4 | vsJames Madison | L50-70 | 7.5 | 19 | 139 | 7.3 | 3 | 3 | 34 | 0 | 0.50 |
| 5 | @Duke | L20-21 | 5.6 | 29 | 103 | 3.6 | 0 | 4 | 50 | 0 | -0.04 |
| 6 | vsPittsburgh | L24-34 | 4.9 | 23 | 106 | 4.6 | 1 | 3 | 16 | 0 | 0.11 |
| 7 | vsGeorgia Tech | L34-41 | 1.9 | 18 | 137 | 7.6 | 0 | 4 | 12 | 0 | 0.17 |
| 9 | @Virginia | W41-14 | -5.1 | 26 | 105 | 4.0 | 2 | 3 | 37 | 0 | 0.31 |
| 10 | @Florida State | W35-11 | -3.2 | 32 | 172 | 5.4 | 4 | 3 | 93 | 1 | 0.57 |
| 12 | vsWake Forest | W31-24 | -5.7 | 35 | 244 | 7.0 | 1 | 5 | 16 | 0 | 0.35 |
| 13 | @Boston College | L21-41 | 1.2 | 11 | 53 | 4.8 | 0 | 3 | 14 | 0 | 0.15 |
| 14 | vsNC State | L30-35 | 3.9 | 22 | 185 | 8.4 | 1 | 4 | 78 | 1 | 0.26 |