

J.J. Jones is a Versatile WR for North Carolina. J.J.'s 2023 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 63 plays — a elite rate for the WR.
Balanced profile without a single dominant trait — contributes across multiple dimensions.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsSouth Carolina | W31-17 | 4.3 | 2 | 24 | 12.0 | 0 | 18 | 1.82 |
| 2 | vsApp State | W40-34 | 3.8 | 5 | 91 | 18.2 | 0 | 57 | 0.35 |
| 3 | vsMinnesota | W31-13 | 0.4 | 3 | 64 | 21.3 | 0 | 39 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 4 · Rec Yds 53 · Avg 13.3 · Rec TD 1
| 1.83 |
| 4 | @Pittsburgh | W41-24 | -7.3 | 6 | 117 | 19.5 | 0 | 52 | 1.24 |
| 6 | vsSyracuse | W40-7 | -4.4 | 2 | 22 | 11.0 | 0 | 15 | 0.62 |
| 7 | vsMiami | W41-31 | 9.6 | 2 | 54 | 27.0 | 0 | 48 | 1.30 |
| 8 | vsVirginia | L27-31 | -10.8 | 5 | 45 | 9.0 | 0 | 18 | 0.08 |
| 9 | @Georgia Tech | L42-46 | 0.3 | 3 | 39 | 13.0 | 0 | 17 | 0.81 |
| 10 | vsCampbell | W59-7 | — | 3 | 43 | 14.3 | 1 | 21 | 1.00 |
| 11 | vsDuke | W47-45 | 9.4 | 2 | 37 | 18.5 | 0 | 31 | 0.53 |
| 12 | @Clemson | L20-31 | 10.5 | 5 | 60 | 12.0 | 1 | 33 | -0.14 |
| 13 | @NC State | L20-39 | 7.4 | 4 | 62 | 15.5 | 0 | 30 | 0.66 |
| 1 | vsWest Virginia | L10-30 | 7.5 | 4 | 53 | 13.3 | 1 | 16 | 1.72 |