Jordan James is a Explosive Back for Oregon. Jordan's 2023 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 98 plays — a elite rate for the RB.
Elite per-carry efficiency — breaks big runs and creates chunk plays at a top rate while in a limited role.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Travis Etienne | Clemson | 2019 | 213 | 0.470 | 4.7 | 100.1 |
| Clyde Edwards-Helaire | LSU | 2019 | 216 | 0.490 | 5.0 | 105.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsPortland State | W81-7 | — | 10 | 86 | 8.6 | 3 | 1 | 5 | 0 | 0.80 |
| 2 | @Texas Tech | W38-30 | 6.1 | 4 | 8 | 2.0 |
Usage = share of team plays (CFBD has no true snap counts).
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.
Car 9 · Rush Yds 63 · Avg 7.0 · Rush TD 0
| 0 |
| 2 |
| 14 |
| 0 |
| -0.09 |
| 3 | vsHawai'i | W55-10 | -16.4 | 7 | 61 | 8.7 | 2 | — | — | — | 0.99 |
| 4 | vsColorado | W42-6 | -4.9 | 7 | 54 | 7.7 | 1 | 1 | 5 | 0 | 0.75 |
| 5 | @Stanford | W42-6 | -11.9 | 6 | 88 | 14.7 | 1 | — | — | — | 0.95 |
| 7 | @Washington | L33-36 | 16.4 | 11 | 63 | 5.7 | 1 | 3 | -3 | 0 | 0.26 |
| 8 | vsWashington State | W38-24 | 4.9 | 13 | 103 | 7.9 | 0 | — | — | — | 0.19 |
| 9 | @Utah | W35-6 | 8.5 | 5 | 38 | 7.6 | 0 | 2 | 22 | 1 | 0.60 |
| 10 | vsCalifornia | W63-19 | -0.1 | 7 | 44 | 6.3 | 1 | 2 | 30 | 0 | 0.45 |
| 11 | vsUSC | W36-27 | 9.4 | 7 | 25 | 3.6 | 0 | 1 | 13 | 0 | -0.04 |
| 12 | @Arizona State | W49-13 | -11.3 | 9 | 48 | 5.3 | 0 | — | — | — | 0.09 |
| 13 | vsOregon State | W31-7 | 12.6 | 7 | 43 | 6.1 | 1 | 1 | 7 | 0 | 0.30 |
| 14 | vsWashington | L31-34 | 16.4 | 5 | 35 | 7.0 | 1 | 1 | 30 | 0 | 0.92 |
| 1 | vsLiberty | W45-6 | 8.0 | 9 | 63 | 7.0 | 0 | 1 | 9 | 0 | 0.57 |