Keon Coleman is a Versatile WR for Michigan State. Keon's 2022 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 70 plays — a elite rate for the WR.
Balanced profile without a single dominant trait — contributes across multiple dimensions.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsWestern Michigan | W35-13 | -17.3 | 4 | 84 | 21.0 | 1 | 41 | 0.09 |
| 2 | vsAkron | W52-0 | -23.4 | 2 | 36 | 18.0 | 0 | 19 | 2.65 |
| 3 | @Washington | L28-39 | 15.7 | 9 | 116 | 12.9 | 2 | 33 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 8 · Rec Yds 91 · Avg 11.4 · Rec TD 0
| 0.88 |
| 4 | vsMinnesota | L7-34 | 16.0 | 4 | 25 | 6.3 | 0 | 13 | 0.21 |
| 5 | @Maryland | L13-27 | 11.2 | 6 | 47 | 7.8 | 0 | 14 | 1.04 |
| 6 | vsOhio State | L20-49 | 31.1 | 1 | 6 | 6.0 | 0 | 6 | 0.18 |
| 7 | vsWisconsin | W34-28 | 8.3 | 5 | 79 | 15.8 | 2 | 27 | 1.49 |
| 9 | @Michigan | L7-29 | 32.0 | 5 | 155 | 31.0 | 1 | 51 | 1.86 |
| 10 | @Illinois | W23-15 | 15.9 | 2 | 26 | 13.0 | 0 | 14 | 0.72 |
| 11 | vsRutgers | W27-21 | -9.1 | 4 | 26 | 6.5 | 0 | 12 | 0.06 |
| 12 | vsIndiana | L31-39 | -7.1 | 8 | 107 | 13.4 | 1 | 39 | 1.56 |
| 13 | @Penn State | L16-35 | 22.4 | 8 | 91 | 11.4 | 0 | 23 | 0.93 |