Lawrence Keys III is a Vertical Threat WR for Tulane. Lawrence's 2023 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 58 plays — a elite rate for the WR.
Elite deep receiver who stretches the field. Wins downfield, commands safety attention, and creates the threat that opens underneath routes.
Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsSouth Alabama | W37-17 | 5.1 | 4 | 96 | 24.0 | 1 | 47 | 1.81 |
| 2 | vsOle Miss | L20-37 | 18.4 | 5 | 94 | 18.8 | 0 | 57 | 0.35 |
| 3 | @Southern Miss | W21-3 | -14.4 | 4 | 78 | 19.5 | 0 | 29 |
Usage = share of team plays (CFBD has no true snap counts).
Rec 1 · Rec Yds 6 · Avg 6.0 · Rec TD 0
| 1.25 |
| 4 | vsNicholls | W36-7 | — | 4 | 77 | 19.3 | 2 | 40 | 1.87 |
| 5 | vsUAB | W35-23 | -14.7 | 3 | 54 | 18.0 | 1 | 32 | 0.71 |
| 7 | @Memphis | W31-21 | 3.5 | 2 | 17 | 8.5 | 1 | 11 | -0.02 |
| 8 | vsNorth Texas | W35-28 | -6.7 | 5 | 78 | 15.6 | 1 | 23 | 0.38 |
| 9 | @Rice | W30-28 | -10.2 | 2 | 22 | 11.0 | 0 | 18 | -0.51 |
| 10 | @East Carolina | W13-10 | -12.8 | 3 | 77 | 25.7 | 1 | 50 | 3.23 |
| 11 | vsTulsa | W24-22 | -13.7 | 1 | 6 | 6.0 | 0 | 6 | 0.39 |
