LJ Martin is a Explosive Back for BYU. LJ's 2024 season ranks in the 15th percentile nationally by opponent-adjusted EPA per play across 149 plays — a developing rate for the RB.
2024 Production
Performance Analysis · 2024 · vs RB peers
Elite per-carry efficiency — breaks big runs and creates chunk plays at a top rate while in a limited role.
- ▸Below-average efficiency vs RB peers — value comes through volume, not per-play impact.
- ▸4 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Production faded as the season progressed — 0.34 EPA/play decline from first to second half.
- ▸Peak game: 0.69 EPA/play in Wk 1 vs Southern Illinois.
NIL Market Tier· 2024
On3 valuation ↗Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · RB · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Saquon Barkley | Penn State | 2016 | 288 | 0.340 | 3.9 | 97.9 |
| Travis Etienne | Clemson | 2019 | 213 | 0.470 | 4.7 | 100.1 |
| Dalvin Cook | Florida State | 2016 | 292 | 0.340 | 4.3 | 99.3 |
| James Flanders | Tulsa | 2016 | 266 | 0.390 | 4.9 | 103.7 |
| Saquon Barkley | Penn State | 2017 | 240 | 0.410 | 5.2 | 98.4 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsSouthern Illinois | W41-13 | — | 13 | 67 | 5.2 | 1 | 1 | 7 | 1 | 0.69 |
| 2 | @SMU | W18-15 | 17.5 | 5 | 20 | 4.0 | 0 | — | — | — | 0.01 |
| 7 | vsArizona | W41-19 | -2.8 | 11 | 49 | 4.5 | 1 | 3 | 46 | 1 | 0.50 |
| 8 | vsOklahoma State | W38-35 | -2.6 | 20 | 120 | 6.0 | 2 | — | — | — | 0.41 |
| 9 | @UCF | W37-24 | 2.8 | 15 | 101 | 6.7 | 1 | 1 | 2 | 0 | 0.43 |
| 11 | @Utah | W22-21 | 7.7 | 11 | 68 | 6.2 | 0 | — | — | — | -0.09 |
| 12 | vsKansas | L13-17 | 4.9 | 15 | 76 | 5.1 | 0 | 1 | 1 | 0 | 0.34 |
| 13 | @Arizona State | L23-28 | 9.4 | 9 | 42 | 4.7 | 0 | 1 | 0 | 0 | -0.23 |
| 14 | vsHouston | W30-18 | -8.2 | 22 | 87 | 4.0 | 0 | 1 | 9 | 0 | -0.01 |
| 1 | vsColorado | W36-14 | 8.1 | 17 | 93 | 5.5 | 2 | 2 | 33 | 0 | 0.33 |
Usage & Situational · Pro
- Standard downs
- 0.22
- Passing downs
- 0.36
- Pass / Rush EPA
- 0.13 / 0.27
Usage = share of team plays (CFBD has no true snap counts).