Isaiah Horton is a Red Zone Weapon WR for Alabama. Isaiah's 2025 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 54 plays — a elite rate for the WR.
2026 Usage Outlook · projected share of team plays
Regressed toward the WR mean. Model correlation r≈0.47 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs WR peers
Goes from good to great inside the 20 — high TD conversion on limited looks makes this receiver a scoring machine.
- ▸Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
- ▸Limited usage share suggests a rotational or specialist role.
- ▸High game-to-game consistency — reliable floor each week.
- ▸12 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Production faded as the season progressed — 0.49 EPA/play decline from first to second half.
- ▸Peak game: 1.75 EPA/play in Wk 2 vs UL Monroe (SP+ -22).
NIL Market Tier· 2025
On3 valuation ↗Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · WR · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | @Florida State | L17-31 | 7.2 | 1 | 6 | 6.0 | 0 | 6 | 0.20 |
| 2 | vsUL Monroe | W73-0 | -21.6 | 3 | 51 | 17.0 | 1 | 29 | 1.75 |
| 3 | vsWisconsin | W38-14 | -4.4 | 5 | 48 | 9.6 | 1 | 13 | 1.58 |
| 5 | @Georgia | W24-21 | 24.1 | 5 | 65 | 13.0 | 1 | 24 | 0.86 |
| 6 | vsVanderbilt | W30-14 | 20.3 | 4 | 66 | 16.5 | 0 | 35 | 1.01 |
| 7 | @Missouri | W27-24 | 14.4 | 3 | 34 | 11.3 | 1 | 16 | 1.71 |
| 8 | vsTennessee | W37-20 | 15.0 | 1 | 2 | 2.0 | 1 | 2 | 1.23 |
| 11 | vsLSU | W20-9 | 10.3 | 2 | 26 | 13.0 | 0 | 21 | 0.52 |
| 12 | vsOklahoma | L21-23 | 18.3 | 3 | 56 | 18.7 | 0 | 26 | 1.06 |
| 13 | vsEastern Illinois | W56-0 | — | 2 | 29 | 14.5 | 0 | 17 | 1.17 |
| 14 | @Auburn | W27-20 | 11.6 | 5 | 35 | 7.0 | 3 | 16 | 1.24 |
| 15 | vsGeorgia | L7-28 | 24.1 | 1 | 12 | 12.0 | 0 | 12 | -0.32 |
| 1 | vsIndiana | L3-38 | 32.4 | 2 | 16 | 8.0 | 0 | 10 | 0.62 |
| 1 | @Oklahoma | W34-24 | 18.3 | 5 | 65 | 13.0 | 0 | 37 | 0.62 |
Usage & Situational · Pro
- Standard downs
- 0.65
- Passing downs
- 1.22
- Pass / Rush EPA
- 0.95 / —
Usage = share of team plays (CFBD has no true snap counts).