#22Keyjuan Brown
Keyjuan Brown is a Explosive Back for Louisville. Keyjuan's 2025 season ranks in the 38th percentile nationally by opponent-adjusted EPA per play across 94 plays — a developing rate for the RB.
2026 Usage Outlook · projected share of team plays
Regressed toward the RB mean. Model correlation r≈0.52 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs RB peers
Elite per-carry efficiency — breaks big runs and creates chunk plays at a top rate while in a limited role.
- ▸Below-average efficiency vs RB peers — value comes through volume, not per-play impact.
- ▸High game-to-game variance — boom-or-bust profile.
- ▸Strong second-half surge — EPA/play improved 0.18 from the first to second half of the season.
- ▸Peak game: 0.83 EPA/play in Wk 4 vs Bowling Green (SP+ -13).
NIL Market Tier· 2025
On3 valuation ↗Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · RB · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Travis Etienne | Clemson | 2019 | 213 | 0.470 | 4.7 | 100.1 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsEastern Kentucky | W51-17 | — | 6 | 25 | 4.2 | 1 | 2 | 12 | 0 | 0.28 |
| 2 | vsJames Madison | W28-14 | 12.3 | 4 | 1 | 0.3 | 0 | — | — | — | -0.18 |
| 4 | vsBowling Green | W40-17 | -12.6 | 12 | 84 | 7.0 | 2 | 2 | 35 | 0 | 0.83 |
| 6 | vsVirginia | L27-30 | 11.1 | 3 | 16 | 5.3 | 0 | 1 | 0 | 0 | 0.08 |
| 8 | @Miami | W24-21 | 20.7 | 5 | 6 | 1.2 | 0 | 1 | 12 | 0 | -0.57 |
| 9 | vsBoston College | W38-24 | -8.5 | 10 | 95 | 9.5 | 1 | 1 | 38 | 0 | — |
| 10 | @Virginia Tech | W28-16 | -10.1 | 12 | 94 | 7.8 | 2 | 1 | 2 | 0 | 0.02 |
| 11 | vsCalifornia | L26-29 | -3.2 | 14 | 136 | 9.7 | 0 | 1 | 5 | 0 | 0.55 |
| 12 | vsClemson | L19-20 | 9.5 | 15 | 135 | 9.0 | 0 | 2 | 14 | 0 | 0.37 |
| 1 | vsToledo | W27-22 | 6.0 | 15 | 112 | 7.5 | 0 | 1 | 0 | 0 | 0.14 |
Usage & Situational · Pro
- Standard downs
- 0.36
- Passing downs
- -0.10
- Pass / Rush EPA
- 0.22 / 0.31
Usage = share of team plays (CFBD has no true snap counts).