Rueben Owens is a Explosive Back for Texas A&M. Rueben's 2025 season ranks in the 0th percentile nationally by opponent-adjusted EPA per play across 130 plays — a developing rate for the RB.
2026 Usage Outlook · projected share of team plays
Regressed toward the RB mean. Model correlation r≈0.52 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs RB peers
Elite per-carry efficiency — breaks big runs and creates chunk plays at a top rate while in a limited role.
- ▸Below-average efficiency vs RB peers — value comes through volume, not per-play impact.
- ▸3 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Production faded as the season progressed — 0.18 EPA/play decline from first to second half.
- ▸Peak game: 0.67 EPA/play in Wk 5 vs Auburn (SP+ 12).
NIL Market Tier· 2025
On3 valuation ↗Meaningful starter. Local collective + position-group deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Car | Rush Yds | Avg | Rush TD | Rec | Rec Yds | Rec TD | EPA/play |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | vsUTSA | W42-24 | 3.7 | 5 | 37 | 7.4 | 0 | 1 | 1 | 0 | 0.12 |
| 2 | vsUtah State | W44-22 | -3.1 | 7 | 40 | 5.7 | 0 | 1 | 11 | 0 | 0.50 |
| 3 | @Notre Dame | W41-40 | 24.4 | 3 | 5 | 1.7 | 0 | 1 | 24 | 0 | 0.13 |
| 5 | vsAuburn | W16-10 | 11.6 | 3 | 52 | 17.3 | 0 | — | — | — | 0.67 |
| 6 | vsMississippi State | W31-9 | 4.1 | 21 | 142 | 6.8 | 0 | 1 | 19 | 0 | 0.20 |
| 7 | vsFlorida | W34-17 | 3.5 | 17 | 51 | 3.0 | 1 | — | — | — | -0.03 |
| 8 | @Arkansas | W45-42 | 5.1 | 14 | 69 | 4.9 | 2 | 2 | 27 | 0 | 0.57 |
| 9 | @LSU | W49-25 | 10.3 | 8 | 44 | 5.5 | 0 | — | — | — | 0.21 |
| 11 | @Missouri | W38-17 | 14.4 | 13 | 102 | 7.8 | 2 | 2 | 10 | 0 | 0.01 |
| 12 | vsSouth Carolina | W31-30 | 5.9 | 8 | 28 | 3.5 | 0 | 1 | 24 | 0 | -0.03 |
| 14 | @Texas | L17-27 | 16.2 | 13 | 48 | 3.7 | 0 | 3 | 7 | 0 | -0.06 |
| 1 | vsMiami | L3-10 | 20.7 | 7 | 21 | 3.0 | 0 | 1 | 7 | 0 | -0.17 |
Usage & Situational · Pro
- Standard downs
- 0.15
- Passing downs
- 0.16
- Pass / Rush EPA
- 0.36 / 0.12
Usage = share of team plays (CFBD has no true snap counts).