#1Jordan Shipp
Jordan Shipp is a Versatile WR for North Carolina. Jordan's 2025 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 72 plays — a elite rate for the WR.
2026 Usage Outlook · projected share of team plays
Regressed toward the WR mean. Model correlation r≈0.47 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs WR peers
Balanced profile without a single dominant trait — contributes across multiple dimensions.
- ▸Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
- ▸High game-to-game consistency — reliable floor each week.
- ▸7 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Strong second-half surge — EPA/play improved 0.27 from the first to second half of the season.
- ▸Peak game: 1.36 EPA/play in Wk 11 vs Stanford (SP+ -12).
NIL Market Tier· 2025
On3 valuation ↗Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · WR · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsTCU | L14-48 | 8.3 | 4 | 84 | 21.0 | 0 | 39 | 0.86 |
| 2 | @Charlotte | W20-3 | -26.7 | 2 | 13 | 6.5 | 0 | 7 | -0.00 |
| 3 | vsRichmond | W41-6 | — | 4 | 52 | 13.0 | 2 | 29 | 1.31 |
| 4 | @UCF | L9-34 | -1.2 | 3 | 44 | 14.7 | 0 | 24 | 0.66 |
| 6 | vsClemson | L10-38 | 9.5 | 5 | 41 | 8.2 | 0 | 21 | 0.45 |
| 8 | @California | L18-21 | -3.2 | 4 | 19 | 4.8 | 0 | 6 | -0.39 |
| 9 | vsVirginia | L16-17 | 11.1 | 7 | 67 | 9.6 | 0 | 23 | — |
| 10 | @Syracuse | W27-10 | -13.1 | 6 | 64 | 10.7 | 1 | 21 | 1.02 |
| 11 | vsStanford | W20-15 | -11.8 | 5 | 83 | 16.6 | 1 | 55 | 1.36 |
| 12 | @Wake Forest | L12-28 | 5.7 | 4 | 31 | 7.8 | 0 | 13 | 0.00 |
| 13 | vsDuke | L25-32 | 6.6 | 8 | 83 | 10.4 | 1 | 22 | 0.99 |
| 14 | @NC State | L19-42 | 4.8 | 8 | 90 | 11.3 | 1 | 20 | 0.39 |
Usage & Situational · Pro
- Standard downs
- 0.37
- Passing downs
- 0.76
- Pass / Rush EPA
- 0.54 / -0.25
Usage = share of team plays (CFBD has no true snap counts).