Kevin Concepcion is a Versatile WR for Texas A&M. Kevin's 2025 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 105 plays — a elite rate for the WR.
2026 Usage Outlook · projected share of team plays
Regressed toward the WR mean. Model correlation r≈0.47 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs WR peers
Balanced profile without a single dominant trait — contributes across multiple dimensions.
- ▸Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
- ▸7 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Production faded as the season progressed — 0.43 EPA/play decline from first to second half.
- ▸Peak game: 2.98 EPA/play in Wk 1 vs UTSA (SP+ 4).
NIL Market Tier· 2025
On3 valuation ↗Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · WR · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsUTSA | W42-24 | 3.7 | 3 | 72 | 24.0 | 1 | 31 | 2.98 |
| 2 | vsUtah State | W44-22 | -3.1 | 6 | 73 | 12.2 | 2 | 15 | 0.52 |
| 3 | @Notre Dame | W41-40 | 24.4 | 4 | 82 | 20.5 | 0 | 45 | 0.30 |
| 5 | vsAuburn | W16-10 | 11.6 | 7 | 113 | 16.1 | 0 | 24 | 0.73 |
| 6 | vsMississippi State | W31-9 | 4.1 | 4 | 61 | 15.3 | 2 | 34 | 0.93 |
| 7 | vsFlorida | W34-17 | 3.5 | 4 | 46 | 11.5 | 0 | 15 | 0.19 |
| 8 | @Arkansas | W45-42 | 5.1 | 5 | 53 | 10.6 | 1 | 19 | 0.25 |
| 9 | @LSU | W49-25 | 10.3 | 3 | 45 | 15.0 | 1 | 17 | 1.89 |
| 11 | @Missouri | W38-17 | 14.4 | 4 | 84 | 21.0 | 1 | 48 | 0.30 |
| 12 | vsSouth Carolina | W31-30 | 5.9 | 7 | 158 | 22.6 | 0 | 43 | 0.59 |
| 13 | vsSamford | W48-0 | — | 5 | 42 | 8.4 | 1 | 17 | -0.14 |
| 14 | @Texas | L17-27 | 16.2 | 5 | 57 | 11.4 | 0 | 19 | 0.49 |
| 1 | vsMiami | L3-10 | 20.7 | 4 | 33 | 8.3 | 0 | 14 | -0.06 |
Usage & Situational · Pro
- Standard downs
- 0.46
- Passing downs
- 0.63
- Pass / Rush EPA
- 0.52 / 0.42
Usage = share of team plays (CFBD has no true snap counts).
Career · rolling EPA, game by game
Chart shows per-game EPA (bars) and rolling 5-game average (line). Season breaks marked with dashed lines. Line value = est. points over replacement per game.