Kevin Coleman Jr. is a Slot Specialist WR for Missouri. Kevin's 2025 season ranks in the 88th percentile nationally by opponent-adjusted EPA per play across 81 plays — a above-average rate for the WR.
2026 Usage Outlook · projected share of team plays
Regressed toward the WR mean. Model correlation r≈0.47 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs WR peers
The offense's primary passing-down weapon — routes, separation, and reliability on 3rd down define this role.
- ▸Above-average efficiency for the WR position (88th percentile).
- ▸Limited usage share suggests a rotational or specialist role.
- ▸High game-to-game variance — boom-or-bust profile.
- ▸7 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Production faded as the season progressed — 0.29 EPA/play decline from first to second half.
- ▸Peak game: 1.27 EPA/play in Wk 2 vs Kansas (SP+ 4).
NIL Market Tier· 2025
On3 valuation ↗Top-10 nationally. Multiple mid-to-large collective deals expected.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · WR · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Zach Abey | Navy | 2016 | 70 | 0.370 | 0.8 | 25.9 |
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Dane Kinamon | Air Force | 2021 | 39 | 0.410 | 0.7 | 16.0 |
| JoJo Natson | Utah State | 2014 | 51 | 0.390 | 1.0 | 19.9 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsCentral Arkansas | W61-6 | — | 6 | 48 | 8.0 | 0 | 20 | 0.45 |
| 2 | vsKansas | W42-31 | 4.1 | 10 | 126 | 12.6 | 1 | 50 | 1.27 |
| 3 | vsLouisiana | W52-10 | -10.1 | 8 | 84 | 10.5 | 0 | 20 | 0.63 |
| 4 | vsSouth Carolina | W29-20 | 5.9 | 3 | 20 | 6.7 | 0 | 12 | 0.04 |
| 5 | vsMassachusetts | W42-6 | -36.6 | 12 | 108 | 9.0 | 0 | 17 | 0.58 |
| 7 | vsAlabama | L24-27 | 14.8 | 1 | 2 | 2.0 | 0 | 2 | -0.79 |
| 8 | @Auburn | W23-17 | 11.6 | 4 | 61 | 15.3 | 0 | 20 | 0.66 |
| 9 | @Vanderbilt | L10-17 | 20.3 | 7 | 109 | 15.6 | 0 | 36 | — |
| 11 | vsTexas A&M | L17-38 | 20.7 | 1 | 1 | 1.0 | 0 | 1 | -0.71 |
| 12 | vsMississippi State | W49-27 | 4.1 | 4 | 41 | 10.3 | 0 | 17 | 0.41 |
| 13 | @Oklahoma | L6-17 | 18.3 | 7 | 115 | 16.4 | 0 | 37 | 0.16 |
| 14 | @Arkansas | W31-17 | 5.1 | — | — | — | — | — | 0.56 |
| 1 | vsVirginia | L7-13 | 11.1 | 3 | 17 | 5.7 | 0 | 11 | -0.03 |
Usage & Situational · Pro
- Standard downs
- 0.26
- Passing downs
- 0.71
- Pass / Rush EPA
- 0.49 / -0.14
Usage = share of team plays (CFBD has no true snap counts).