#1Omari Kelly
Omari Kelly is a Versatile WR for Michigan State. Omari's 2025 season ranks in the 100th percentile nationally by opponent-adjusted EPA per play across 74 plays — a elite rate for the WR.
2026 Usage Outlook · projected share of team plays
Regressed toward the WR mean. Model correlation r≈0.47 on a 2019-2025 walk-forward — volume only; efficiency not projected.
2025 Production
Performance Analysis · 2025 · vs WR peers
Balanced profile without a single dominant trait — contributes across multiple dimensions.
- ▸Top-10% efficiency among WRs — elite opponent-adjusted EPA rate.
- ▸High game-to-game consistency — reliable floor each week.
- ▸7 high-impact games (EPA/play > 0.4) this season — elite ceiling.
- ▸Particularly dangerous on passing downs — efficiency spikes in obvious pass situations.
- ▸Peak game: 1.17 EPA/play in Wk 4 vs USC (SP+ 17).
NIL Market Tier· 2025
On3 valuation ↗Top-3 player at position nationally. Collective + national brand deals.
Tier is a model estimate based on position, school brand, performance rank, and usage — not a reported deal. NIL deals are private. For a real market valuation, see On3's NIL profile, which factors in social following and actual deal tracking.
Historical Comparables · WR · efficiency + volume + value
Players from 2014–2024 matched on EPA efficiency, play volume, and adjusted value tier — not just one metric.
| Player | Team | Yr | Plays | WEPA/play | Line val | Total EPA |
|---|---|---|---|---|---|---|
| Keytaon Thompson | Mississippi State | 2017 | 70 | 0.460 | 1.2 | 32.2 |
| DeAndre Hughes | Air Force | 2021 | 60 | 0.470 | 1.3 | 28.2 |
| Savion Williams | TCU | 2024 | 56 | 0.450 | 1.1 | 25.2 |
| Quadree Henderson | Pittsburgh | 2016 | 63 | 0.530 | 1.6 | 33.4 |
| Javion Posey | Florida Atlantic | 2020 | 53 | 0.450 | 1.4 | 23.8 |
Comps are statistical — efficiency, volume, and value tier all factor in. Style and conference context differ.
Game Log · box score + EPA, week by week
| Wk | Opponent | Result | Opp SP+ | Rec | Rec Yds | Avg | Rec TD | Long | EPA/play |
|---|---|---|---|---|---|---|---|---|---|
| 1 | vsWestern Michigan | W23-6 | -1.4 | 7 | 75 | 10.7 | 0 | 21 | 0.80 |
| 2 | vsBoston College | W42-40 | -8.5 | 4 | 60 | 15.0 | 0 | 30 | 0.51 |
| 3 | vsYoungstown State | W41-24 | — | 4 | 49 | 12.3 | 0 | 20 | 0.62 |
| 4 | @USC | L31-45 | 16.9 | 6 | 133 | 22.2 | 1 | 75 | 1.17 |
| 6 | @Nebraska | L27-38 | 6.2 | 1 | 9 | 9.0 | 0 | 9 | -0.08 |
| 7 | vsUCLA | L13-38 | -8.7 | 2 | 21 | 10.5 | 0 | 14 | -0.23 |
| 8 | @Indiana | L13-38 | 32.4 | 3 | 59 | 19.7 | 0 | 23 | 0.88 |
| 9 | vsMichigan | L20-31 | 12.4 | 3 | 29 | 9.7 | 0 | 15 | — |
| 10 | @Minnesota | L20-23 | 1.5 | 8 | 94 | 11.8 | 0 | 23 | 0.56 |
| 12 | vsPenn State | L10-28 | 18.1 | 3 | 15 | 5.0 | 0 | 6 | 0.07 |
| 13 | @Iowa | L17-20 | 19.7 | 1 | 6 | 6.0 | 0 | 6 | -0.12 |
| 14 | vsMaryland | W38-28 | 0.6 | 5 | 76 | 15.2 | 1 | 46 | 0.79 |
Usage & Situational · Pro
- Standard downs
- 0.13
- Passing downs
- 1.27
- Pass / Rush EPA
- 0.58 / 0.12
Usage = share of team plays (CFBD has no true snap counts).